Brand Manager

About Loom Solar

Loom Solar is one of India’s fastest-growing renewable energy companies, specializing in high-quality solar panels, lithium batteries, and inverter solutions.

With advanced manufacturing facilities, in-house R&D, and a strong network of 10,000+ channel partners across 500+ districts, Loom Solar is driving India’s clean energy transformation by making solar power affordable and accessible.

Key Responsibilities

Brand Strategy & Positioning

• Develop and execute brand-building strategies aligned with company goals.

• Create strong brand positioning for solar panels, batteries, and inverter products.

• Ensure consistent brand communication across all customer touchpoints.

• Monitor competitor branding, pricing, and market trends.

Marketing Campaign Management

• Plan and execute ATL, BTL, and digital marketing campaigns.

• Manage product launches, seasonal campaigns, and promotional activities.

• Coordinate with creative agencies, production teams, and vendors.

• Track campaign ROI and optimize performance.

Digital & Social Media Branding

• Improve brand visibility on YouTube, Instagram, Facebook, LinkedIn, and Google.

• Work with performance marketing teams to improve traffic, leads, and conversions.

• Manage influencer marketing and creator collaborations.

• Monitor online reputation and customer sentiment.

Dealer & Channel Branding

• Execute dealer branding activities including glow sign boards, brochures, display units,

and showroom branding.

• Support channel partners with marketing materials and campaigns.

• Standardize branding across distributor and dealer networks.

Content & Communication

• Coordinate with content, video, and design teams for high-quality marketing assets.

• Ensure strong storytelling for product benefits, customer success stories, and solar

awareness.

• Manage PR activities, media coverage, and awards participation.

Market Research & Analytics

• Analyze customer insights, brand awareness, and campaign effectiveness.

• Monitor website traffic, brand search trends, and social media engagement.

• Prepare monthly brand performance reports and recommendations.

Required Skills

• Strong understanding of branding and consumer marketing

• Knowledge of digital marketing and performance marketing

• Expertise in social media platforms and analytics

• Creative thinking and storytelling ability

• Campaign planning and execution

• Vendor and agency management

• Strong communication and presentation skills

Preferred Qualifications

1. MBA in Marketing / Branding / Digital Marketing
2. 5–10 years experience in brand management, preferably in Solar manufacturing, Solar EPC/Solar IPP companies.
3. Experience handling large-scale digital campaigns
4. Knowledge of Google Analytics, Meta Ads, SEO, and YouTube marketing preferred

Why Join Loom Solar?

✔ Fast-growing renewable energy company

✔ Leadership exposure & high ownership role

✔ Career growth & skill development opportunities

✔ Performance-driven rewards

✔ Opportunity to build a national clean energy brand