Marketing Executive

About Company:

Client is building Rare-Earth-Free electric motor and controller systems that are Engineered, Manufactured, and Deployed at scale. As a deep-tech company redefining clean mobility and energy through Rare-Earth-Free innovation, we are now looking for a hands-on Marketing Executive who can support and accelerate our marketing operations.

This role is suited for someone who thrives in a high-ownership startup environment, enjoys taking initiative, and can operate seamlessly across content, design coordination, digital marketing, and on-ground activities.

Key Responsibilities

Content, Social & Brand Communication

1. Assist in planning and executing content across LinkedIn, X, YouTube, website, newsletters, and emerging platforms.
2. Write, edit, and publish blogs and emailers that reflect Chara’s engineering-led and fact-driven positioning.
3. Support the creation of case studies, application stories, and long-form technical blogs to strengthen website performance and SEO.

Design & Creative Coordination

1. Create basic creatives, infographics, and first-draft visuals using tools like Canva or Figma.
2. Coordinate with external designers or agencies for high-quality visual assets, ensuring consistency with Chara’s brand guidelines.
3. Manage creative workflows, revisions, and timely delivery.

Digital Marketing

1. Track social and website analytics; generate insights and recommendations.
2. Implement SEO best practices across blogs and web pages to improve discoverability and performance.
3. Support SEM and paid promotion campaigns; coordinate with external agencies as needed.
4. Maintain and improve content hygiene across the website.

Video & Media Execution

1. Assist in scripting, shooting, and editing simple videos (product explainers, behind-the-scenes, events).
2. Work with video partners/agencies for larger productions.

Events, Expos & Coordination

1. Support planning and execution of marketing activities at domestic industry expos.
2. Coordinate with vendors for booth setup, collaterals, and content.
3. Handle logistics, execution checklists, and on-ground requirements.

Operational Excellence

1. Take full ownership of assigned tasks with minimal supervision.
2. Work well under pressure and tight timelines, prioritizing effectively.
3. Bring energy, enthusiasm, and initiative to all marketing efforts.

Desired Skills & Qualifications

1. 3 to 5 years of experience in marketing, content, or brand communication (B2B/tech/startup preferred).
2. Strong writing skills with the ability to simplify technical concepts.
3. Familiarity with SEO and comfort working with analytics dashboards.
4. Basic understanding of running or coordinating digital ad campaigns (SEM/social).
5. Proficiency in design tools (Canva/Figma; Adobe Suite is a plus).
6. Strong organizational skills and the ability to handle multiple projects in parallel.
7. High sense of ownership, bias toward execution, and ability to thrive in fast-paced environments.